Women make up the majority of users on most social media sites, according to Information is Beautiful.
Here are some popular social networks with a majority of users being female:
- Flickr is 55 percent female.
- Twitter is 57 percent female.
- Facebook is 57 percent female.
- Ning is 59 percent female.
- MySpace is 64 percent female.
YouTube and LinkedIn have an equal ratio of males to female. Digg is the only major social network that is heavily skewed towards males, with 64 percent of users being male.
I have a lot of theories as to why there are more females on social media than men but nothing concrete. It’s clearly important, however, to understand the demographics of each social network, and news organizations — especially newspapers — have struggled for years to attract as many female readers/users as they do with males. Creating more social products can only help attract more females to news products.