Women use social media more than men
Women make up the majority of users on most social media sites, according to Information is Beautiful.
Here are some popular social networks with a majority of users being female:
- Flickr is 55 percent female.
- Twitter is 57 percent female.
- Facebook is 57 percent female.
- Ning is 59 percent female.
- MySpace is 64 percent female.
YouTube and LinkedIn have an equal ratio of males to female. Digg is the only major social network that is heavily skewed towards males, with 64 percent of users being male.
I have a lot of theories as to why there are more females on social media than men but nothing concrete. It’s clearly important, however, to understand the demographics of each social network, and news organizations — especially newspapers — have struggled for years to attract as many female readers/users as they do with males. Creating more social products can only help attract more females to news products.
Engagement, not unique visitors should be No. 1 goal
Unique visitors can be very misleading, especially since so many Web users are drive by users that stop by to view one Web page, before quickly going elsewhere.
What’s more important is how we engage with our users. Drive by users aren’t worth nearly as much to advertisers (or to content producers) as dedicated users. Try this statistic on for good measure:
The average Facebook user spent 5 hours and 14 minutes on the site in July, whereas the average NYTimes.com user spent about 14 minutes.
Which one of those users is more valuable? Obviously, Facebook users are much more dedicated users than NYTimes.com users. Facebook is also getting less drive by users, and drive by users aren’t that valuable. NYTimes.com is one of the better journalism sites out there, and it does fairly well — as far as news sites are concerned — with time spent per user per month.
But news sites — and most Web sites — can learn a lot from leading social networks like Facebook and Twitter. Facebook is continually adding more features to make Facebook sticker: chat, applications (popular games like Farmville are making the site very sticky), the news feed, etc. In fact, time spent on Facebook has soared 699 percent since April 2008.
News organizations need to figure out how to grok what leading social networks are doing, because news Web sites need to get stickier. Clearly, people want to be social. News organizations need to embrace being social and start engaging their users better. News has to become a conversation.
Getting more users is good, but getting more engagement out of each user is better.
Bringing engagement to an old, one-way medium
I want to share with you a project I’ve been working on, and why I think it illustrates how engagement and interaction are coming to all old medium platforms.
Since earlier this year I have been helping best-selling thriller author Joseph Finder with his social media strategy for his new book Vanished and the book’s main character, Nick Heller. Heller is on Twitter and Facebook (Facebook is an experiment that we just launched this week, while we have been using Twitter for months). But he’s not just tweeting lines from the book or providing a Twitter novelization, but rather Heller’s Twitter account is a complimentary experience to the book that is centered around engagement.
I believe that within a generation it will be expected that characters like Heller will interact with users. The days of one-way experiences are coming to an end. Think of the generation after mine that has grown up with both the Internet and social networks. Do you really think they content with the same products that my grand parents loved? Doubtful.
We really wanted to create an experience for people:
- We interact on social media — If you tweet something worthwhile at Heller, he’ll tweet back at you, in character. Want to know some back story about him? Just ask. Want to ask questions about the case he is working on right now? Just ask. Heller responds to DMs and @replies. He also retweets interesting tweets. There was no point in putting Heller on Twitter if we were going to treat Twitter like it was a book.
- Blurring the lines between reality and fiction — We wanted to create a social media experience that made people believe that Heller was a real person, even if they already knew he was a character (and that the stories of corruption that he discusses could be real). First, Heller is always in character, but he acts like a character in the real world, not a character in a distant novel. Heller might be tweeting about a current investigation that he is working on about an AIG-style firm that involves some misplaced funds and possible corruption. Heller will then tweet links to real news stories about companies that did the same thing. Or if Heller is talking about looking over CCTV footage to find out what happened to someone, he’ll then tweet about how many CCTVs there are in DC, American, the world, etc.
- Additional content – Heller has additional fictional narratives that aren’t in the book that he tweets and talks about. We decided early on that we had to offer additional fictional content on Twitter. We always try to tie these side narratives to either current events or events in the past. This way we can link to news stories and provide facts and figures that help us blur the lines between reality and fiction.
- Creating a great experience even if you’re not a fan — You don’t have to be a fan of Joseph Finder, Nick Heller or Vanished to get value out of Heller’s Twitter feed (or know of any of those). We link to and discuss interesting stories involving politics, political corruption, espionage, corporate espionage, information technology and general stupidity. If you just want awesome links and witty takes on the news and world, Heller is an account worth following.
- Photos, why not? – We have a treasure trove of research photos for this book that we’ll be incorporating into the Twitter feed. Vanished takes place mostly in DC and the surrounding suburbs. All the events in the book either take place at real DC locations or are modeled after real locations. In addition, we’ve used smartphone pics and TwitPic for side narratives too. It’s all about creating an immersive experience.
- It’s an experiment – We would be the first to admit that sticking a fictional character on Twitter is an experiment, and it may not be a success (although it is low risk). The book isn’t out yet, so it’s hard to determine the success (Nick Heller will be appearing in a four book series over the next four years). Our goal is to provide a complimentary product that serves fans of the book, while also keeping interest up in between books.
- Social media is here to stay — I don’t know if Twitter and Facebook or any of the other current social networks will be around in 10 years, but I do know that the idea that media should be social is here to stay. People like interactivity and smart journalists, musicians, movie stars, book authors, characters in books and movies, etc will grok that.
- If Heller can do it, so can journalists — Journalism and social media go together so well. If people on Twitter are enjoying Heller on Twitter, I certainly think people will enjoy journalists on Twitter. Our research at BeatBlogging.Org indicates that journalists can get a lot of value out of social media. The best advice is to go where your audience is, and people are flocking to social media.
Here are some sample tweets of Nick’s that show the range of what he tweets about:
A response to a question about Heller’s life:
I’m a private spy, @Battleborne. No kids or wife. Not sure if I’ll ever settle down. Too busy with work, investigating firms, politicians…
Book based
Got a phone call from my Nephew Gabe. My brother is missing. His wife is in the hospital with a concussion.
Political corruption
Non-shocker of the day: Louisiana ex-congressman William Jefferson convicted of bribery in freezer cash case:http://bit.ly/creOQ
Helping out servicemembers (Heller is ex-military, so he’ll tweet military-related tweets and links for people)
Crafty? @OpGratitude needs #handmade scarves for holiday care packages–sent with LOVE to deployed #military! #knit#crochet #fleece #SOT
ATM news (Heller requently tweets about the lack of safety at ATMs)
Apparenty arming an ATM with pepper spray is a really bad idea: http://bit.ly/bhB58
The WTF?
High Fructose Corn Syrup, just like sugar, with an extra bit of Mercury thrown in for extra goodness: http://bit.ly/J1Sah
I encourage you to follow Nick Heller on Twitter (@NickHeller) and give me feedback. I’d love to hear what you think.
Monday Dose of social media: Facebook most popular way to share links
Sharing on Facebook Now More Popular than Sharing by Email — Facebook tops all other Web sites and even e-mail when it comes to sharing content via the AddToAny widget. Yes, this is just one widget, but it is one of the most popular. 24 percent of shares were via Facebook, while e-mail had 11.1 percent and 10.8 percent via Twitter.
Personally, I’m much more likely to share links via Facebook or Twitter than via e-mail, and I suspect this is increasingly becoming the case for many people. Now, we have some data to back up this point.
For content producers, this means getting content onto Facebook. People are using Facebook more and more and sharing is a big part of that.
Confirmed: Digg Just Hijacked Your Twitter Links — “Earlier today we mentioned that Digg.com appears to have changed the behavior of its short URLs so they no longer go to the source of the story for logged-out users: instead they direct visitors to a landing page on Digg (
).com.
The change has many negative implications for publishers, including the fact that readers who think they are creating a link to your content are actually just pushing traffic to Digg.”
Content creators, there are plenty of better short url services out there like tr.im, bit.ly and the original, tinyurl.com.
Love it or hate it, spymaster is invading Facebook — Spymaster is now on Facebook, but that’s not the real news here for content creators. The real news is how a viral game like Spymaster has exploded all over Twitter and now Facebook. It’s an innovative concept, and it’s one content creators should study closely.
Twitter’s 1,928 Percent Growth and Other Notable Social Media Stats –This is a great collection of stats. Here is my favorite
- MySpace (
) leads all social media sites (presumably excluding YouTube (
)) in unique video viewers, with 12.9 million.
MySpace is still relevant in the entertainment sector, it’s just stagnant elsewhere. I think we’ll see MySpace drastically change within the next year or two into more of an entertainment portal and less of a traditional social network.
Monday Dose of social media: Facebook to top $500 million in revenue this year
Facebook’s ‘09 Revenue to Top $500 Million — Facebook is starting to take off as a company and expects to have billions of dollars of yearly revenue within five years. See, you can make money off the Internet.
News orgs need to start developing platforms and communities. Making money off of just reporting will be a tough sell moving forward.
How I tweet: Just the FAQs — This is how a master tweeter Guy Kawasaki tweets. Learn from the best.
A few tidbits:
- Guy follows everyone back because that allows people to Direct Message him. DMs are limited to 140 characters and Guy finds them much more efficient than e-mail.
- Guy uses TweetDeck on his Mac. It’s probably the best desktop application around (available on Windows and Linux too).
Search photos on Twitter with twicsy — This is the best photo search for Twitter that I’ve found so far. A useful tool for content producers.
14 iPhone Apps With Push Notification for Productivity — By far our favorite use of Push notifications on the iPhone so far are instant messaging applications. Now a content producer can stay logged into IM on the go and the iPhone will pop up notifications when new IMs arrive.
Twitter Cops: Nobody cares what your eating — This is a hilarious Twitter spoof video. The video highlights something to take note of, however. Most people probably don’t care about the mundane details of your lives. But Twitter can be a fantastic tool for work. This video contains strong language. (link via @NickHeller)
Thursday Dose of social media: How to get retweeted
HOW TO: Get retweeted on Twitter – Getting retweeted on Twitter is a great way to gain more followers. It turns out there is a science behind getting retweeted. Here are a couple of take home points from this excellent post:
- People like links — Tweets with links in them are much more likely to be retweeted.
- Complex tweets get retweeted — This may seem counter-intuitive, but tweets that require a higher reading level are more likely to get retweeted. Don’t try to make your tweets more complex to get them retweeted, but rather, don’t dumb down your tweets either.
This post over at Mashable also has a bunch of sexy charts and graphs.
ReportingOn 2.0 is live — Creator Ryan Sholin dubs it as “the backchannel for your beat.” Here are some excerpts from Sholin’s post announcing the new version:
For those of you who haven’t been keeping score, ReportingOn is a project funded by the Knight News Challenge, and it’s a place for journalists of all stripes to find peers with experience dealing with a particular topic, story, or source.
You can ‘watch’ users, beats, or a particular question, viewing everything in an activity feed that brings you the latest questions and answers from the journalists, topics, and particular issues you’re interested in.
We’ll have in-depth coverage of ReportingOn 2.0 soon. But I strongly encourage journalists to check it out ASAP.
Google enhances Gmail labeling with drag and drop feature, retires right-side labels — I’m on the record as saying that Gmail is the best e-mail solution around, especially for work. It’s powerful search features alone make it great, but Google keeps improving Gmail, making it even more irresistible for content producers:
Of the more innovative features that has been added is the ability to drag and drop messages into labels, just like you can with folders. You can also drag labels onto messages too. It’s also possible to drag labels into the “more” menu to hide them, making it easier to change labels than going to the Settings function. This feature is huge for those people who complain about Gmail not having some of the drag and drop features of Outlook.
Facebook for iPhone 3.0 Coming Soon – Preview and Details — The biggest take away from this story is that nearly 25 percent of iPhone users us the Facebook app. That’s simply staggering.
The Facebook app is quite good, and it’s probably one reason why the network is growing much faster than the faltering MySpace. In addition, the new Facebook app looks incredibly good. Later this summer, the Facebook app will be getting push notifications.
Facebook started as a Web site, but it has moved into other grounds, like mobile apps. This is a lesson that content producers, journalists, newspapers and others should take to heart. Just because you start doing one thing, doesn’t mean you can’t do something else (especially something that is the logical next step).
Twitter increases API limit to 150 –This is huge news for Twitter users who use Twitter clients. Before, power users would run out of API calls (it was set at 100) and would have to wait for their API limit to reset every hour. This increase certainly makes clients like TweetDeck even more irresistible for work purposes.
Tuesday Dose of social media: Even 100-year-olds are on Twitter & social media
Centenarians show it’s never too late to tweet — If someone 100 years old can use Twitter and social media, so can anyone. Hear that journalists:
Three percent of U.S. centenarians questioned in a new survey said they use the service that allows users to send short text messages, or tweets, of up to 140 characters at least once a week to keep in touch with their friends and family.
Another 10 percent sent emails to stay connected, 12 percent shared photos on the Internet and 4 percent downloaded music from the web.
Link from Yahoo breaks traffic records at New York Times — How does a Home & Garden story about bargain homes in undesirable locations set traffic records for a news organization? When that link comes from Yahoo!
Links are valuable. This story proves it:
Behold the power of Yahoo: A link at the top of the site’s front page helped send more than 9 million page views to The New York Times in the span of two hours last week, breaking records for web traffic at the newspaper.
Now, the Times and other papers still haven’t figured out how to monetize these traffic spikes. That’s the next frontier.
Facebook to emulate Twitter’s follower model with profile fans — It appears that Facebook will be trying to emulate Twitter even more with followers, in addition to friends:
Could it be that you will soon be able to have followers, not just friends, on Facebook too? That definitely appears to be the case. Just take a look at your email notification settings for a little proof.
Notice something different? Look closely and you’ll see the new option to receive an email notification whenever another Facebook user “Connects to me as a fan.” In other words, Facebook followers, here we come.
WARNING: New Facebook scams today, junfunrun and bulitre — Here are the latest Facebook scams to be aware of. Be careful on Facebook when it comes to clicking on links! I received one of these scam links in a private message from someone I haven’t talked to in years. That was a pretty big tip off that it was in fact a scam (plus the message made no sense).
Use common sense on the Internet.
6 gorgeous Twitter visualizations — There are a lot of really cool ways to visualize Twitter and all its tweets, but my favorite might just be Just Landed:
Just Landed is a beautiful geo-visualization of tweets containing the words “Just landed in…”. It finds the tweets containing the phrase, checks for the location they’ve landed in, and the location they were sent from, and shows all this on a 3D map of the world. For more information check out the author’s blog,blprnt.org.
Just Landed – 36 Hours from blprnt on Vimeo.
Tuesday Dose of social media: Trouble in citizen journalism land for Flickr
Flickr zaps photos: Bad for citizen journalism — This troubling report about a user being deleted (and all his photos) without warning isn’t good news for Flickr as a tool for citizen journalism. The person and account in question was deleted because his comments were flagged by other users.
Fair enough right? Well no, not if there isn’t an appeals process.
Let’s say I post a bunch of comments critical to the current regime in Iran. The regime could have people systematically flag my comments as “abusive.” Enough flags and then my account will be deleted.
That doesn’t sound like a very good tool to use for citizen journalism, does it?
It seems logical that Flickr needs to add an appeals process. And even if a customer loses an appeal, they should be given a few days to at least back-up their photos from Flickr.
How LIVESTRONG Uses Social Media for Good #FindingTheGood — The Lance Armstrong Foundation is using social media to help bolster the foundation itself and also reach new people. In addition, the foundation’s use of social media has helped spread awareness about their goals.
For journalists, however, what’s most worth emulating is how the foundation uses Facebook and Twitter to create a community:
However, LAF probably spends most of its attention on its Facebook and Twitter communities, which serve as an extension of the organization’s mission of creating an atmosphere of support for those affected by cancer. The organization uses its Facebook fan page as a way to directly connect with cancer survivors on a personal basis, and encourages them to share stories on the discussion boards. According to McMillan, people on the site have come together and organically formed a support group. “People have been very awesome on Facebook,” she told me.
WARNING: Yet Another Twitter Scam Invades Trending Topics — This isn’t the first malware warning about Twitter we’ve had on this site, and unfortunately, it doesn’t appear to be the last one we’ll be warning you about either:
Today is Alan Turing’s birthday, and there’s nothing unusual about “Alan Turing” being one of the trending topics on Twitter
. However, if you aren’t careful, you might end up clicking the wrong link and picking up some malware along the way.
Now, malware is avoidable if you take precautions. Be wary of clicking on links in the trending topics area. You’ll notice that many people spam the trending topics. You might notice them posting a random string of popular people and phrases with some hashtags and a link: “Britney Spears naked Ed McMahon dies #IranElection Jon and Kate plus 8 http://fakelinkhere.com”
When people do that, they are just trying to scam the system and show up under the trending topics. They want you to click their links (at best just spam, but often far worse).
In particular, Mashable is warning users to stay away of low.cc and myworlds.mp links.
Run Well: The New York Times branches out into a web app to manage your marathon training — The New York Times recently created a new application, Run Well, to help people prepare for marathons:
It lets you choose an upcoming marathon to run and offers six training programs — from famous coaches including Greg McMillan and Jeff Galloway — tailored to a reader’s running experience. Once you chose a program, the tracker displays a full training calendar, a progress chart, and detailed information about each day’s run. You can log each day’s workout, adding any specific comments you’ll want to remember later.
I’m not a marathon runner, so I’ll skip talking about specifics of the app itself, but the idea itself is quite interesting. New York is home to one of the more famous marathons, and The Times has marathon and distance running coverage throughout the year. Creating an interactive application like Run Well could create a special bond with distance runners all over the world.
What can this tool ultimately do for the Times? First, and most importantly, it can help create a more loyal audience. Other news outlets also cover distance running, but how many others offer a valuable tool like Run Well for free? None, last time I checked.
Run Well, and products like it, are exactly the kinds of things that news organizations should be creating. Run Well makes perfect sense with the Times’s editorial product, and the Times maybe able to charge for Run Well in the future. I could also imagine a whole community springing up around this app on nytimes.com.
Technology Review: Wikipedia Gets Ready for a Video Upgrade — Over the next 2-3 months, Wikipedia will be adding video. Contributors will be able to add videos to entries on the site, which should further increase the utility of Wikipeida.
Ultimately, one of the main ideas is to “encourage content providers to put more video into the public domain via the vast online encyclopedia”
Thursday dose of Social Media: Mobile, not Internet, access exploding in poor countries
Mobile access far outpacing Internet access – In low-income countries, Internet access grew 700% this decade, while mobile access grew 7000%.
All around the world, mobile is quickly becoming the new frontier to conquer. Smart content producers realize this, especially those who operate globally. In many countries, there is far greater access to mobile products like cell phones than there is to computers.
“If you want to reach the poorest countries in the world, it looks like mobile phones are your best bet.” In the U.S. we see much of the same. While many poorer people in the U.S. do not have computers, most people have a cell phone (pay as you go is exploding right now).
What does this mean? This mean news organizations need to start producing more products and content that work on mobile platforms — and not just mobile platforms like the iPhone that skew wealthy.
Facebook makes it easier to search your inbox — This should be welcome news to all those content producers who have been using Facebook as a way to get in touch with contacts.
Facebook’s inbox was fine for basic communication, especially if you didn’t use it that much. But, become too active on Facebook, and it became a mess. The new Facebook inbox has more powerful search tools, makes it easier to filter messages and, perhaps most importantly, has a way to flag spam.
Hopefully Facebook gets ahead of the spam wagon, because MySpace is plagued by spam and is all but worthless as a personal communication tool because of it. I’m also hoping by having a way to flag spam,Facebook will catch on quicker to phishing schemes.
Google readying microblog search? — “About a month after saying it was taking real-time search seriously, Google seems to be preparing a microblogging search tool.”
Earlier today we reported on the new real time search engine for Twitter, CrowdEye, and rumors are swirling that Google is looking to get into the microblog search game too. It just makes sense.
Twitter is a phenomenal communication tool, and it is helping to change the world right now. But searching Twitter — especially as it grows and grows — isn’t very easy. It’s one thing to search random topics, but it can be very hard to discern what is going on with a major topic.
Every second hundreds of tweets are sent out about Iran. How do you make sense of it all? That’s where better search technology would benefit all of us greatly.
There is a lot of room for real time search, and expect Google to be at the forefront of it.
How to be generous: a guide for social media brands — This simple guide will help you use social media better. The core message of this guide is to forget what you knew in the past, because social media is a totally different kind of media.
The guide implores people and companies to A) celebrate your customers and B) share more of yourself. this means that companies have to take customers seriously and realize that they are human beings (and not just a random person to sell something to). It also means that to be successful on social media you have to be social and offer people something that they couldn’t get otherwise.
Another key point is that if you’re on social media in order to build or promote a brand, you should be having a positive effect. If you go about offending people on social media, for instance, that’s not going to help build your brand.
iPhone 3.0 a cut-and-paste win for Twitter — Copy and paste was the last major feature missing from the iPhone. Now that it is no longer missing, the iPhone has become a pretty complete reporting tool. You can blog from it, send in tweets, snap photos and video and more.
Twitter and Twitter users are going to be big winners with the new iPhone OS. It’s hard to be a prolific Twitter user if you can’t copy and paste. This makes sharing links on the go really hard.
Just uploaded a photo, story or video on the go? Now, finally, it is much easier to share the link to that content in Twitter, Facebook and other social networking platforms while on the go.
Thursday Dose of social media: Microsoft’s Bing to challenge Google
Microsoft’s Bing hides its best features — Bing is a new search engine that shows a lot of promise. Microsoft is again trying to challenge Google in the search space. It’s too early to say if Bing could be better than Google in everyday use, but there are instances where Bing makes more sense to use than Google:
Unlike Google, which generally returns links to mere web sites, Bing crawls listings at review services like Yelp.com and CitySearch. It then summarizes the results and displays a scorecard for each, rating things like service, drinks, food, wait time, lunch offerings, and so on, all laid out in a neat comparative table.
Bing is also great at finding travel information. Activating the travel tab puts you in a full-service reservation system. From there you can book tickets and even get tips about when to buy to get the best price.
The early version of Bing has some issues. But, if used for certain queries, Bing could be a very nice compliment to Google:
On the positive side, we discovered Bing does much more than search for relevant links. It retrieves and processes data, and renders it smartly. That makes finding a great restaurant or an airline ticket, a snap.
But the service is far from perfect. Beautiful data mash-ups coexist side-by-side with perplexing interface choices that make it hard to find the best features. Meanwhile, actual search results were inaccurate in some cases, and disappointing overall in the local search category, one of the areas Microsoft hopes to make its biggest splash.
Users Over 55 Quitting Facebook: The Baby Boom Times Over? — It appears that people over 55 are trying Facebook and not really liking it:
Between November 2008 and February 2009, the baby boomer set (age 55-65) was one of the fastest growing segments on the social network, up 175.3% for females and 137.8% for males, according to the statistics. But that user boom was short-lived, and those users aren’t returning in the same numbers.
In April and May there were actually 650,000 less users over the age of 55 on Facebook than the previous two months — the only age demographic where the site experienced a decrease in users over that period. Facebook grew by over 4% each month over the past two months, according to the blog’s measurements, which are based on data from Facebook’s advertiser tools, but its inability to hold the attention of its older users is interesting.
Social media is still a young(er) persons game. Perhaps the issue isn’t with social media, but rather the fact that most social media sites were made for younger people (Facebook was originally college only). What if someone created a social network aimed at baby boomers?
Is this a segment that newspapers could tap into? Boomers are still very loyal to newspapers.
Typekit aims to make Web fonts suck less — One of the biggest problems with Web design is font support. Web browsers support very few fonts, and different browsers and computers support different fonts. This severely limits typographic options for Web designers, and also makes it hard to predict how Web sites will look on people’s computers.
There are some not-so-desirable workarounds like putting fonts into images or using Flash. Those both have large drawbacks, especially for accessibility. Typekit plans to change all of that:
That’s where Typekit comes in. We’ve been working with foundries to develop a consistent web-only font linking license. We’ve built a technology platform that lets us to host both free and commercial fonts in a way that is incredibly fast, smoothes out differences in how browsers handle type, and offers the level of protection that type designers need without resorting to annoying and ineffective DRM.
As a Typekit user, you’ll have access to our library of high-quality fonts. Just add a line of JavaScript to your markup, tell us what fonts you want to use, and then craft your pages the way you always have. Except now you’ll be able to use real fonts. This really is going to change web design.
Typekit launches this summer. We’ll have more after it launches.
Another Twitter expert who didn’t bother to learn — Listen, before you bash Twitter or any other new technology, at least use it first. Try to understand why people like it.
Is Twitter for everyone? No. But it can help a lot of journalists do their jobs better. To me, it’s at least worth trying.
Steve Buttry argues why news orgs should consider Twitter and why people should try Twitter first before bashing it:
Twitter does pose some threats to newspapers, though I see it as more of an opportunity. As more and more people get their news from Twitter (and not just because journalists and news sources are Twittering, but from people tweeting as they live the news and from Twitter aggregating tweets as news unfolds) and other social media, newspapers need to use these tools effectively and adjust our print products to this rapidly changing world.
Trent Reznor And Twitter Help Raise over $850,000 for Fan in Need — Nine Inch Nails’ frontman Trent Reznor and fans have helped raise more than $850,000 for a fan who needs a heart transplant. The fan was denied a transplant, but through the power of Twitter and social media, Reznor and company were quickly able to get the word out and start raising money.
Very important part of this story was Trent Reznor’s Twitter account, which he used vigorously to draw attention to this cause. Together with his 571,839 motivated followers, many of whom also tweeted and retweeted about this campaign, they’ve shown how powerful a tool Twitter can be.
Still doubt the power of social media?
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