Women make up the majority of users on most social media sites, according to Information is Beautiful.
Here are some popular social networks with a majority of users being female:
- Flickr is 55 percent female.
- Twitter is 57 percent female.
- Facebook is 57 percent female.
- Ning is 59 percent female.
- MySpace is 64 percent female.
YouTube and LinkedIn have an equal ratio of males to female. Digg is the only major social network that is heavily skewed towards males, with 64 percent of users being male.
I have a lot of theories as to why there are more females on social media than men but nothing concrete. It’s clearly important, however, to understand the demographics of each social network, and news organizations — especially newspapers — have struggled for years to attract as many female readers/users as they do with males. Creating more social products can only help attract more females to news products.
Sharing on Facebook Now More Popular than Sharing by Email — Facebook tops all other Web sites and even e-mail when it comes to sharing content via the AddToAny widget. Yes, this is just one widget, but it is one of the most popular. 24 percent of shares were via Facebook, while e-mail had 11.1 percent and 10.8 percent via Twitter.
Personally, I’m much more likely to share links via Facebook or Twitter than via e-mail, and I suspect this is increasingly becoming the case for many people. Now, we have some data to back up this point.
For content producers, this means getting content onto Facebook. People are using Facebook more and more and sharing is a big part of that.
Confirmed: Digg Just Hijacked Your Twitter Links — “Earlier today we mentioned that Digg.com appears to have changed the behavior of its short URLs so they no longer go to the source of the story for logged-out users: instead they direct visitors to a landing page on Digg ().com.
The change has many negative implications for publishers, including the fact that readers who think they are creating a link to your content are actually just pushing traffic to Digg.”
Content creators, there are plenty of better short url services out there like tr.im, bit.ly and the original, tinyurl.com.
Love it or hate it, spymaster is invading Facebook — Spymaster is now on Facebook, but that’s not the real news here for content creators. The real news is how a viral game like Spymaster has exploded all over Twitter and now Facebook. It’s an innovative concept, and it’s one content creators should study closely.
Twitter’s 1,928 Percent Growth and Other Notable Social Media Stats –This is a great collection of stats. Here is my favorite
- MySpace () leads all social media sites (presumably excluding YouTube ()) in unique video viewers, with 12.9 million.
MySpace is still relevant in the entertainment sector, it’s just stagnant elsewhere. I think we’ll see MySpace drastically change within the next year or two into more of an entertainment portal and less of a traditional social network.
Twitter addicts bringing down New York Times computers — The NYT is having some problems with TweetDeck slowing down it’s less-than-robust computers. TweetDeck is an Adobe Air app, and like all Adobe Air apps, it can be resource intensive. But here are some tips:
- Latest version — Make sure you have the latest version (version 0.25) of TweetDeck. The old version of TweetDeck had a nasty memory leak problem. It would literally use more and more memory up as time went on, until it ate up all your ram. We reported two months ago that TweetDeck had a memory leak problem and that the new version promised to fix it. The new TweetDeck handles memory much better. This could be the root problem for many in the NYT newsroom.
- Ram — 2 gigs of ram, combined with the latest (free) version of TweetDeck should allow almost anyone to run this program fine. I’m on a 7-year-old PowerMac right now, powering two monitors. One has Safari open while I write this post, and the other has TweetDeck open. No performance issues here.
- Shut down apps — It’s a good idea to close and restart many apps at least once a day. FireFox is a prime example of this, as it has memory leak problems too. It’s a good idea to close down all apps at the end of the day and the start then up fresh the next day. Certain apps may require more frequency than that.
The City Of San Francisco now lets you submit complaints via Twitter — Social media is really all about being social and connecting people. The City of San Francisco has found a good way to utilize Twitter to improve the city:
San Francisco Mayor Gavin Newsom and Twitter co-founder Biz Stone announced today that San Francisco residents can now send direct messages via Twitter to the city of San Francisco, @SF311, to complain about street cleanings, graffiti, potholes, abandoned vehicles, garbage issues, noise complaints and more. 311 is the primary contact for city services; residents can call 311 to reach a call center to get answers to questions about city services or submit complaints.
Twitter users and San Francisco residents can simply follow @SF311 (which automatically auto follows) to send and receive direct messages about complaints and questions. The useful part of the new service is the ability to send pictures or video of various offenses, such as a pothole, overflowing garbage can or graffiti. Once you submit a DM to @SF311, you will receive a service request number. Apparently, there is a city staff member devoted to handling and responding to @SF311 Tweets.
Many journalists are on Twitter, but news organizations could use accounts to take complaints, suggestions and tips from the public. This is the kind of thing that the main @NYTimes account could be doing, instead of just pushing headlines. Or, the Times could create a another account for this kind of interaction.
Why NPR is the future of mainstream media –Mashable makes a compelling argument why NPR’s approach could be the future of mainstream media. They point out that while newspapers are losing circulation and while cable news viewers are leaving, NPR’s ratings have been steadily growing since 2000.
They point to three areas where NPR shows how it’s done:
- Focus on local — NPR, because of its member station structure, has always been focused on local news gathering.
- Focus on social media — NPR has been quick to move into the social media space and is way ahead of MSM outlets like The New York Times. They saw early on that social media could enhance their coverage and product. “They’ve also put social media to work for them. In October of 2008, for example, NPR asked listeners to factcheck the US Vice Presidential debates and communicate findings via a Twitter hashtag. And in February, NPR’s social media strategist (@acarvin) talked about Twitter on air, including hundreds people tweeting back comments in the conversation. Their conclusion? Twitter let’s us all share the media consumption experience together, and that’s a very positive thing.”
- Focus on ubiquitous access — Rather than erecting pay walls, NPR has a commitment to reaching as large of an audience as possible.
Twitter-jacking on trial: Cardinals’ manager sues Twitter — Tony La Russa is suing Twitter because someone impersonated him on it. This is fairly common, and Twitter so far has allowed these accounts to stay up as long as they are clearly satire. La Russa’s lawsuit may put an end to the fun and games:
Alas, the days of Twitter’s innocence in hijacked celebrity accounts may have come to an end. Tony La Russa, the manager of the St. Louis Cardinals, is up in arms over the fact that someone other than him tweeted under his likeness and that Twitter permitted it. In fact, he’s so pissed that he’s taking Twitter to court.
So what’s the fuss all about? Apparently the individual tweeting as Tony La Russa (@tonylarussa was removed after the lawsuit was filed) made statements that the real Tony didn’t appreciate. So he’s suing Twitter and the causes of action include trademark infringement, trademark dilution, cybersquatting, misappropriation of name and likeness, invasion of privacy, and intentional misrepresentation.
Digg’s new ads put advertisers on the front page — Digg, which is known for allowing users to vote stories up and down, is now allowing users to vote ads up and down. This is something to watch, because Digg could help change how ads are done and priced on the Web.
I have always been a proponent of social bookmarking for journalists. When Digg was a young community, I used it as a resource for finding new story ideas. As I explained to Greg J. Smith recently, social bookmarking is a way to find experts in specific fields: "I am friends with Roy Schestowitz.
Roy is an open source maniac….If I want to know what’s
going on in the OS world, I look at Roy’s page. If I want to know about the environment – I turn to either Aidenag, SocialPyramid or Tomboy501. If I want to know about science, I turn to Hanksname."
Having sources who you rely on as "news-recommenders," never hurt. There is editorial value in serving up the best links, but a good link-blogger will tell you – it takes time and effort. Just ask Romenesko. But with social bookmarking you can mimic Eyebeam Reblog, and get great links form a volunteer effort. That’s what Digg is – a space where volunteers find links in their expertise area and share them.
This is all related to a new phenomena that could become more common for the networked journalist: Sharing links and information with journalists in other news organizations.
Why don’t reporters who are on the same beat share more information?
This was one of the motivating factors behind Scott Karp’s new social bookmarking tool: It’s made by journalists for journalists. Publish2.com is in private beta right now, but Scott says any journalist can register.
Publish2.com is set up so that you could use it as a regular social bookmarking tool (think Del.icio.us) or as a way to network with other journalists interested in the same topic.
Beat bloggers who work for a national news organization might not want to tap into this second aspect. Sharing too much information might feel like losing a scoop. But for beat bloggers for local newspapers, it makes perfect sense. If I’m reporting on education in Dallas, why not share the sources (national or local) that I have with an education reporter who covers the topic from Florida?
The beat blogging project is about networking between journalist and sources. Publish2 has found another angle of networking that will benefit journalism – networking between beat reporters. Through tagging, a group of journalists can agree to show each other all their stories – allowing them all to know what sources the others have.
If they are in communication they can really drill down: Imagine our education reporters decide to use "standardized test" as a tag.
Publish2.com is riding the wave in-between Digg and Deli.ico.us according to Scott karp. While Digg has become more of a social networking site, with bookmarking functionality, Del.icio.us is a bookmarking site that can establish a social network of sorts. Publish2, he hopes, can be used personally as a bookmarking tool, but could also be used to aid journalists to find and work with each other.
Think of it as a Poynter 2.0: There is a core niche of journalism, but it is a space to connect to other people and share important ideas and information with them. It could have a tangible benefit to their work.