And if you’re not going to be social, social media doesn’t make a lot of sense. Those who find the most success with social media understand that it is all about being social and interacting with people. Two-way communication is key.

Celebrities can teach us a lot about how to use social media properly. Why? Because many celebrities are using social media as just another publicity tool.

In other words, they aren’t being social. But others are. Who would have thought that Vin Diesel would be the No. 1 celebrity on Facebook?

Not me. But he is because he is authentic and engaging, regularly offers fresh content and tells fans what he is actually doing each day. I never thought I’d say this, but Vin Diesel is a role model.

Twitter? Yes, Absolutely. But Not As a Robot, Please. — There is another post extolling the virtues of being authentic on social media. This time Mashable uses the the Boston Police Department as an example. They use Twitter to break news, but they do it with a human voice, and they interact with users.

Do not use Twitter as a glorified RSS feed. Rather, keep in mind that Twitter is an excellent tool to humanize your company.

Goldbase.be is a Facebook Scam: DO NOT Visit [WARNING] — Unfortunately, Facebook is filled with phishing scams. Be wary of messages you receive from friends that seem out of character and contain links. Consider yourself warned.

Social media is becoming something new for corporate IT to worry about. And you may want to consider not opening too many messages on Facebook while at work.

The 10 obstacles to brand building on the social Web and how to avoid them — There are a lot of good tips here for getting the most out of social media. Whether you are looking at social media from a personal, professional or corporate perspective, it’s important to understand what you want to accomplish with social media before you actually dive into social media.

If you’re using social media professionally, your goal is to strengthen your brand. That can only be done with thoughtful use of social media.

Google claims 30 percent Chrome speed boost — If a large part of your day is spent in a Web browser, you understand how much more enjoyable your day can be (and how much more productive you can be) if your browser is fast. Chrome was already the fastest browser at rendering JavaScript, and now it tears through javacript even faster.

Why is this important? JavaScript is the backbone of modern Web apps like Google Reader and GMAIL. JavaScript/AJAX are what help make many Web sites dynamic. Try using GMAIL on Internet Explorer 6 and then on Chrome to see the big difference a good JavaScript rendering engine can make.

Journalists are spending more time in Web browsers every day, and modern Web browsers like Chrome 2, FireFox 3 and Safari 4 help make us more productive.

The lone survivor in this year’s contest is the newcomer: Google Chrome.

Chrome was affected by one of the flaws that brought down the rest of browsers, but thanks to the tightly-sandboxed way that Chrome runs, no one was able to actually exploit the flaw, which is good news for users facing every more sophisticated attacks.

With most browsers offering roughly the same range of features and comparable speeds (you knew browsers where running out of ways to stand out when they start advertising JavaScript benchmarks), security is fast becoming an important benchmark for many users. But it’s also a very touch one to measure.

Journalists are increasingly working on the Web, and many of you work almost exclusively on the Web. Proper security from malicious Web attacks can prevent you from losing your work or having your data comprised. Chrome has two things that should really appeal to people relying on a Web browser for work: security and stability.

It’s all worth noting, despite a higher prize for compromising a mobile browser at Pwn2Own, no one was able to successful run an exploit on one. That phone in your pocket might be your safest browsing experience.

iPhone Makes Up 50 Percent of Smartphone Web Traffic In U.S., Android Already 5 Percent — Despite being out less than two years, the iPhone has the majority of smartphone Web traffic in the U.S. iPhone users use the Web all the time and download lots of apps. News organizations need to start developing products that work well on mobile, especially the iPhone and other smartphones with rich Web experiences. Before the iPhone came around, mobile browsing wasn’t fun, but now it’s a big part of many people’s lives:

The gains shown by the iPhone and Android show what is possible when phones are built with fully capable browsers and support a rich array of Web apps.

Google’s Android platform is already up to five percent of smartphone Web traffic in the U.S. Android has a rich Web experience like the iPhone, and as more people gets phones like these, more will be utilizing their Web capabilities. With Palm’s Pre due out later this year, this is destined to be the year of the consumer smartphone.

Blackberries largely appeal to business users who use their phones for e-mail and for calendars. But consumer-oriented smartphones are beginning to take over and news orgs have to get on this platform early. So, if your news org gives out Blackberries for business purposes, don’t let that cloud your judgment of what is possible.

It won’t be too long before having a smartphone with a rich Web experience is the norm, not the exception.

And yes, people are getting rich selling apps on the iPhone App Store.

Happy Birthday Twitter! — Yes, Twitter recently turned 3 years old. For the first few years, Twtter was very niche, but now it’s exploding. Try it out.