Talkback: What’s the difference between marketing and spam?

Tuesday, March 31, 2009 17:15 - by

A reader asks, “What are the parameters of marketing your blog and stories to your networks without crossing the line into spam?”

It’s a great question, because there is a fine line between building a network and brand and crossing over into spam. Social media, blogs and other Web tools are great network and brand building tools.

So, what’s the difference between marketing and spam? Are you spamming people if your Twitter feed is only links to your own work? What about if you link to your newspaper stories on your blog?

Talkback: most important Web or social media tool

Wednesday, March 18, 2009 16:47 - by

Which Web or social media tool is the most important to your work life? What helps you the most? Which tool could you not live without?

We would love to hear from you. You either respond to us on Seesmic or leave a comment below.

About BeatBlogging.Org was a grant-funded journalism project that studied how journalists used social media and other Web tools to improve beat reporting. It ran for about two years, ending in the fall of 2009.

New content is occasionally produced here by the this project's former editor Patrick Thornton. The site is still up and will remain so because many journalists and professors still use and link to the content. offers a fascinating glimpse into the former stages of journalism and social media. Today it's expected that journalists and journalism organization use social media, but just a few years ago that wasn't the case.