The Dose - by Patrick Thornton on Monday, July 13, 2009 10:33 - 0 Comments
Mondy Dose of social media: Have realistic goals and expectations for social media
Ten issues I have with Twitter (and its community) — There are some very legitimate issues listed here, and I hope many of them will be fixed in time. First, Twitter does need a better search engine. There is a so much information on Twitter, and it is a real shame that is so hard to sort through.
Content producers, you should be actively lobbying Twitter to improve its search engine. It can help us all do our jobs better.
The other big issue listed here, for me at least, is groups. Twitter needs them. Now that people are following more and more people, it’s getting harder and harder to track the conversation. If I could create groups ala FriendFeed, and put my friends into groups like journalism, social media, Web dev, politics, news, etc that would make my job a lot easier.
Yes, TweetDeck has groups, but they are only contained within the application itself, not within the whole Twitter universe. FriendFeed is an excellent model for Twitter groups.
Seesmic’s Browser Client Is Like Gmail For Twitter — For content producers who aren’t allowed to install Twitter applications — or any applications without way too much approval — Seesmic’s browser client should be a big help. Seesmic’s browser client allows for multi-columns, which can make Twitter much more usable and efficient.
Seesmic also brings over all your saved searches from the Twitter.com client. This is worth checking out. I prefer TweetDeck, but then again, I can install whatever I want on my computers. If you want a more advanced Twitter experience, but aren’t allowed to install desktop applications or you don’t want to deal with all that, than Seesmic’s new Web client is your best bet.
Tumblr Submissions: Create Your Own Community-Powered Blog — This sums it up well, “With free content from your readers, what’s your excuse for not updating your blog?” Tumblr’s new submission feature may be a good way to tap into — trusted — community members for links.
Location-Based Services: Are You Using Them? — Location-based services are still in their infancy and mostly appeal to tech-savvy people. That, like social media was a few years ago, will be quickly changing. Location-based services make a lot of sense for geographically-based news orgs.
HOW TO: Manage Social Media Goals and Expectations –You’re not going to get 1,000,000 followers on Twitter overnight — or ever — and it takes time to build up a solid reputation on social media sites. Having realistic goals and expectations will make your social media experience much better.
Social media is about people, conversations, friendships, education, and communication. Social media is not a race. If you get over-competitive with people over followers, retweets, and popularity, you lose sight of the communication and learning aspects of social media, and the fun gets sucked right out.
When you are setting your social media expectations and goals, remember to avoid pitfalls that many enter. Really assess what you want to get out of your experience. If you do this early, you can avoid the frustration of aimless wandering quickly.
Got a social media tip? Send tips to @jiconoclast or to our social media maven @MsBeat.
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