The Dose - by Patrick Thornton on Thursday, June 18, 2009 17:35 - 0 Comments
Thursday dose of Social Media: Mobile, not Internet, access exploding in poor countries
Mobile access far outpacing Internet access – In low-income countries, Internet access grew 700% this decade, while mobile access grew 7000%.
All around the world, mobile is quickly becoming the new frontier to conquer. Smart content producers realize this, especially those who operate globally. In many countries, there is far greater access to mobile products like cell phones than there is to computers.
“If you want to reach the poorest countries in the world, it looks like mobile phones are your best bet.” In the U.S. we see much of the same. While many poorer people in the U.S. do not have computers, most people have a cell phone (pay as you go is exploding right now).
What does this mean? This mean news organizations need to start producing more products and content that work on mobile platforms — and not just mobile platforms like the iPhone that skew wealthy.
Facebook makes it easier to search your inbox — This should be welcome news to all those content producers who have been using Facebook as a way to get in touch with contacts.
Facebook’s inbox was fine for basic communication, especially if you didn’t use it that much. But, become too active on Facebook, and it became a mess. The new Facebook inbox has more powerful search tools, makes it easier to filter messages and, perhaps most importantly, has a way to flag spam.
Hopefully Facebook gets ahead of the spam wagon, because MySpace is plagued by spam and is all but worthless as a personal communication tool because of it. I’m also hoping by having a way to flag spam,Facebook will catch on quicker to phishing schemes.
Google readying microblog search? — “About a month after saying it was taking real-time search seriously, Google seems to be preparing a microblogging search tool.”
Earlier today we reported on the new real time search engine for Twitter, CrowdEye, and rumors are swirling that Google is looking to get into the microblog search game too. It just makes sense.
Twitter is a phenomenal communication tool, and it is helping to change the world right now. But searching Twitter — especially as it grows and grows — isn’t very easy. It’s one thing to search random topics, but it can be very hard to discern what is going on with a major topic.
Every second hundreds of tweets are sent out about Iran. How do you make sense of it all? That’s where better search technology would benefit all of us greatly.
There is a lot of room for real time search, and expect Google to be at the forefront of it.
How to be generous: a guide for social media brands — This simple guide will help you use social media better. The core message of this guide is to forget what you knew in the past, because social media is a totally different kind of media.
The guide implores people and companies to A) celebrate your customers and B) share more of yourself. this means that companies have to take customers seriously and realize that they are human beings (and not just a random person to sell something to). It also means that to be successful on social media you have to be social and offer people something that they couldn’t get otherwise.
Another key point is that if you’re on social media in order to build or promote a brand, you should be having a positive effect. If you go about offending people on social media, for instance, that’s not going to help build your brand.
iPhone 3.0 a cut-and-paste win for Twitter — Copy and paste was the last major feature missing from the iPhone. Now that it is no longer missing, the iPhone has become a pretty complete reporting tool. You can blog from it, send in tweets, snap photos and video and more.
Twitter and Twitter users are going to be big winners with the new iPhone OS. It’s hard to be a prolific Twitter user if you can’t copy and paste. This makes sharing links on the go really hard.
Just uploaded a photo, story or video on the go? Now, finally, it is much easier to share the link to that content in Twitter, Facebook and other social networking platforms while on the go.
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