The Dose - by Patrick Thornton on Monday, May 25, 2009 12:00 - 1 Comment

Monday Dose of social media: Be authentic on social media

5 lessons celebrities can teach us about Facebook pages — A lot of journalism organizations are jumping on social media, but many are acting like social media is just another publishing medium. It’s not. The whole point of social media is to be social.

And if you’re not going to be social, social media doesn’t make a lot of sense. Those who find the most success with social media understand that it is all about being social and interacting with people. Two-way communication is key.

Celebrities can teach us a lot about how to use social media properly. Why? Because many celebrities are using social media as just another publicity tool.

In other words, they aren’t being social. But others are. Who would have thought that Vin Diesel would be the No. 1 celebrity on Facebook?

Not me. But he is because he is authentic and engaging, regularly offers fresh content and tells fans what he is actually doing each day. I never thought I’d say this, but Vin Diesel is a role model.

Twitter? Yes, Absolutely. But Not As a Robot, Please. — There is another post extolling the virtues of being authentic on social media. This time Mashable uses the the Boston Police Department as an example. They use Twitter to break news, but they do it with a human voice, and they interact with users.

Do not use Twitter as a glorified RSS feed. Rather, keep in mind that Twitter is an excellent tool to humanize your company.

Goldbase.be is a Facebook Scam: DO NOT Visit [WARNING] — Unfortunately, Facebook is filled with phishing scams. Be wary of messages you receive from friends that seem out of character and contain links. Consider yourself warned.

Social media is becoming something new for corporate IT to worry about. And you may want to consider not opening too many messages on Facebook while at work.

The 10 obstacles to brand building on the social Web and how to avoid them — There are a lot of good tips here for getting the most out of social media. Whether you are looking at social media from a personal, professional or corporate perspective, it’s important to understand what you want to accomplish with social media before you actually dive into social media.

If you’re using social media professionally, your goal is to strengthen your brand. That can only be done with thoughtful use of social media.

Google claims 30 percent Chrome speed boost — If a large part of your day is spent in a Web browser, you understand how much more enjoyable your day can be (and how much more productive you can be) if your browser is fast. Chrome was already the fastest browser at rendering JavaScript, and now it tears through javacript even faster.

Why is this important? JavaScript is the backbone of modern Web apps like Google Reader and GMAIL. JavaScript/AJAX are what help make many Web sites dynamic. Try using GMAIL on Internet Explorer 6 and then on Chrome to see the big difference a good JavaScript rendering engine can make.

Journalists are spending more time in Web browsers every day, and modern Web browsers like Chrome 2, FireFox 3 and Safari 4 help make us more productive.


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1 Comment

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hannahh kelly
May 26, 2009 6:08

Hi,

I sort of agree with what you said…To take ur post even further, i would like you to read an article which i came across while surfing the net.

http://www.webguild.org/2009/05/beware-social-media-marketing-myths.php

It talks about social media, more so about the myths attached to it. Guess you will like it.

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Patrick Thornton is the editor and lead writer of BeatBlogging.Org. He is @jiconoclast on Twitter.
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