Amazon tweaks its Kindle store for iPhone users — This is where Amazon.com and the Kindle start to really get interesting. Amazon.com is primarily a company that sells media like books, music and movies. This is the first salvo of Amazon moving beyond the Kindle itself for its e-book products.

Amazon may eventually sell its content on other E-Readers from companies like Sony. But this decision should make e-books more popular and may get more people to think seriously about buying an E-Reader. The biggest negative currently to newspapers putting too much hope or time into E-Readers is that not many people own them.

But if Amazon keeps broadening the amount of devices that can use its content, it may make the whole Kindle ecosystem more appealing to everyone.

The New York Times on Adobe AIR; The Paper Without the Paper — The Times Reader (now 2.0) is a different way to consume NYT content online. It’s a slick Adobe Air interface that many people may find more pleasurable to use than nytimes.com. The Times is one of the few newspaper companies out there experimenting with new user interfaces.

The coolest feature of the Times Reader is its offline support. It makes it a good product for people who travel or who are on the go a lot and don’t have 3G service. It’s also cheaper than the NYT on the Kindle.

The Internet isn’t print. There is no reason why companies like the Times can’t have multiple UIs for its content. Different people may like different interfaces.

The Times Reader is more print like than nytimes.com. It seems the Times is hoping that the Times Reader appeals to people who usually prefer print.

I’m not sure how many people are willing to pay $3.45 a week to subscribe to the Times Reader. If nytimes.com eventually requires a subscription, I could use paying for Times Reader, but as it stands right now I don’t get this strategy. But, we’ll see how this plays out, because it’s safe to say that there will be big changes in store for the Times in the next year.

In the meantime, try out the new Times Reader. It’s at least a different take on how to do a newspaper digitally.

New York Times R&D Group: Newspaper 2.0 — The Nieman Journalism Lab stopped by The New York Times R&D department to check out some of the new technologies and products that the Times is working on. Check out the video below to see some of the interesting stuff that the Times is working on.

New York Times R&D Group: Newspaper 2.0 from Nieman Journalism Lab on Vimeo.

Nick Bilton is design integration editor in the Research and Development Group at The New York Times. This video was recorded on May 4, 2009.