Profiles - by Lily Q on Wednesday, March 11, 2009 19:10 - 6 Comments

NY Times’s ‘The Local’ rough but promising

fort-greene_main1Andy Newman is the editor of the Fort Greene/Clinton Hill version of “The Local,” a newly minted hyper-local blogging experiment by The New York Times.

“I’m about as newbie as you get,” he admitted when asked about previous blogging experience. He’s so new, in fact, that he spent the better part of this morning in Twitter and Facebook training, learning how to use social networks for online journalism.

You see, that’s the thing about The Local, it’s unapologetically experimental. Its two pilot blogs — Newman’s in Brooklyn’s Fort Greene/Clinton Hill area and a second for Maplewood, Millburn and South Orange New Jersey— were born of “financial desperation,” Newman said.

They are part of The Times’ “endless search for any way to get into some enterprise that could conceivably make money.” And while this doesn’t exactly encourage trust that they know what they’re doing, it is a promising sign about the direction of the Times as a whole. After decades of God-like distance from the subjects of their reporting, the company has finally decided to gets its hands dirty in this new and very much unknown venture.

Where traditional Times credo puts professional journalists at an arm’s distance, The Local throws professionals (Newman) and amateurs (college interns and community bloggers) right into the neighborhood, albeit a bit haphazardly at this point. Internet newbie though he may be, Newman embodies this new, hands on approach. The very concept of “covering” a community is “old school,” he said. That type of distance between the subject and object won’t exist on The Local.

“Before we even launched, I spent most of the last couple months calling people in the area, having meetings, walking around and talking to people, getting them to want to contribute,” Newman said.

Plus, there’s the .nytimes.com in the URL, “which means something to some people.” As far as current inflow of content is concerned though, he acknowledges that they “don’t quite have the hang of it yet.” Content is flowing in, but the quality and consistency varies.

This week brought with it a successful community-driven back and forth between the Fort Greene Park Conservancy, readers and the Parks Commission. The Park Conservancy’s Web master submitted a post about banning grass-ruining soccer players from the park, readers commented copiously and a follow up from the Parks Department this morning essentially said we don’t care about the soccer players, let them be.

This is the sort of hyper-local posting that’s more specific even than major Brooklyn blogs like Brownstoner and Gowanus Lounge, whose readerships Newman thinks can easily be shared with The Local.

“There’s enough of an audience that’s hungry for this stuff that they’ll read both,’ he said.

As for competing with the Clinton Hill Blog and The Real Fort Greene, The Local is counting on its consistent posting and full-time commitment as opposed to spare-time commitment to differentiate itself.

All in all, the pursuit is admirable, the timing only a little bit late and the enthusiasm level promising. Now if only they could figure out that damn Twitter device…


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6 Comments

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Norman Oder
Mar 11, 2009 20:17

The Gowanus Lounge blog is essentially a memorial site; Bob Guskind, the founder of the blog, died last week, and his presence is already missed. I have to think he wouldn’t have given as big a pass to the Brooklyn Paper, upon its sale to Rupert Murdoch, as did Newman in the Times blog:
http://fort-greene.blogs.nytimes.com/2009/03/10/yes-the-brooklyn-paper-chain-will-live/

Michael Shapiro
Mar 12, 2009 0:45

I read your post and wanted to drop you a line since we cover Millburn, New Jersey, as does the NY Times site. I am the owner and editor of http://www.TheAlternativePress.com, New Jersey’s all-online daily local newspaper.

We have already received well over 3,000,000 hits since our October launch. We currently cover Summit, New Providence, Berkeley Heights, Livingston and Millburn/Short Hills and are expanding to Madison on April 1st.

We have over 75 paid reporters on staff and more than a dozen columnists. 100% of our writers live in New Jersey and close to 90% live in the 5 towns we currently cover. We are truly local in every sense of the word. We are also objective and non-partisan.

I believe that within 5 years, all local newspapers, most regional papers, and a good number of State and national papers will be all-online. We are at the cutting edge of this phenomenon. I believe we can be a model for newspapers, particularly local newspapers, to stay afloat and retain market share, all while preserving the integrity and professionalism of a newspaper.

Digidave
Mar 12, 2009 17:39

WTF??!!?! Why would the Times stick a total noob into the blog position?

They wouldn’t stick a total noob into a traditional reporting position? So why hire somebody to blog that has no idea what Twitter or Facebook is?

Alas…… onward.

pat
Mar 12, 2009 19:20

@Digidave,

I think it says a whole lot about the priorities and culture of a lot of newsrooms. It’s good to offer all employees social media and Web training, but it’s another thing entirely to give a total beginner a position that requires social media and Web skills.

A lot of traditional reporters are already on Facebook and Twitter. It’s not a good sign when a would-be blogger isn’t even.

Zach Seward
Mar 12, 2009 19:26

@Dave @pat On the other hand, Andy Newman lives near the area he’s blogging (ditto Tina Kelley on the NJ blog), and that’s an important consideration, too.

pat
Mar 12, 2009 19:42

@Zach,

You’re right, you can’t teach location. Location is extremely important when it comes to good local blogging.

Still surprised that he doesn’t have social media experience. Everyone is on social media these days.

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Lily Q is a student at NYU. She also blogs about the media at nmpaper.wordpress.com.
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