Analysis - by Daniel Marrin on Monday, February 9, 2009 13:56 - 3 Comments
Jane Stevens: Mini-metros will replace metro newspapers
Jane Stevens predicts residents of at least one metropolitan area will wake up sometime with the next 12 months and realize that the daily newspaper that they received news from for years is no longer there.
In its place “mini-metros” will form where metros once reigned supreme, Stevens said. These mini-metros will be niche products run by a small team that focus on part of a metro area. These products will focus heavily on core local issues like schools, government, roads and health. Perhaps the biggest change from the metro model will be how these mini-metros will incorporate beat blogging as part of their core product.
They won’t just report on the community — they’ll be apart of it. Input and information from citizens will be vital to the success of these mini-metros. They’ll be built around a collaborative model.
For Stevens, Web journalism demands a greater degree of interactivity, and larger papers that fail to deliver this will fall to those that are more interactive, often being local and/or topic-based.
Stevens highlighted four elements that news organizations will need to be relevant in the future: creative storytelling, social networking, beat blogging and basic essential information, such as schedules, maps, and other need-to-know information, depending on the topic.
She cites the example of West Seattle Blog, a site run by former print journalists that welcomes contributions from readers and is ultralocal in its coverage. These blogs include “serial” reporting on certain issues: they’ll update every hour on a certain event as things go on. They can serve their communities well on local issues of schools, roads, health, local arts and public policy.
They can also serve their community’s small businesses by providing advertising space. As many of the larger papers have become corporatized and bought out, Stevens noted that small businesses have often gotten priced out of advertising space to larger corporations like Budweiser. Local blogs like West Seattle can give the little guys better attention.
Stevens has been covering computer innovations for decades, and she headed the San Francisco Examiner’s computers column when it first began in the early 1980s. Over the years, Stevens stayed up to speed with new media and she became dissatisfied with how news organizations used the Web.
“They just took everything that they had put in print and copied it onto the Web,” Stevens said. “It was shovelware.”
Stevens didn’t understand why news sites were creating separate sections for multimedia content. She believed then and now that all possible media — text, video, audio and more — should be weaved together as the story demands.
“With web journalism it’s all about the storytelling, not just the writing,” Stevens said.
She noted Luis Sinco’s “Marlboro Marine,” a commendable portrait of an Iraqi Marine veteran struggling with his demons online at mediastorm.org.
“You figure out the best medium or mediums for the story, and if your story’s good enough, they won’t even be conscious of the medium when they’re watching it,” Stevens said.
Interweaving media is one of many benefits Stevens sees in online journalism. On her site rejurno.com, she spreads a positive view of the future of journalism. She says the future belongs to “jurnos,” an Australian term for journalists that Stevens has appropriated for the future journalist.
“A jurno goes beyond the traditional I write-you read kind of journalist,” Stevens said. ” They’re part storyteller, part community manager, organizer, watchdog, fact-checker and mythbuster. They are really there to serve their community, whether it’s a topic-based or geographical community.”
This year, Stevens is working at the Donald W. Reynolds Journalism Institute (RJI) in Missouri on two major projects: first, her team there has created the RJI Collaboratory Network, which Stevens describes as an “incubator” for start-up news organizations that want to use social networking and beat blogging technology. Second, her classes are constructing a health site for the city of Columbia, Missouri. Rather than just looking for trendy health stories, the site will examine the major public health risks in Columbia and investigate the residents’ biggest health concerns, using all the media and interactive technology at their disposal to make the site creative and relevant.
Stevens is optimistic about the future of journalism. She sees the Web as forcing us to be intimately involved with the people we serve, and that intimacy forces us to be public servants as much as creative artists.
Subscribe to BeatBlogging.Org via RSS.
3 Comments
The local paper doesn’t do international or national news well? Okay, but does that mean they should drop it? See, this worries me because on the one hand, right, they’re probably relying on AP news feeds, and could be using that space for more stuff on your area. But on the other, if people only read that newspaper, then they lose sight completely of national/international news stuff.
The question for me really is what USE is this international news. 500 people killed on buses in Sri Lanka. That gets a 5-second headline on some radio station…why are we including it? Because it’s a big number. But so what? What are we supposed to DO with that? I think so many news organizations have not yet figured out the WHY of putting on certain items, besides the fact that they’re big crises. And as a result, you get this syndrome of “compassion fatigue,” where people are hearing about all this shit happening all the world, but have no feeling of empowerment because the news story wasn’t supposed to make us empowered – it was meant to make us aware that somewhere in a place called Sri Lanka (wherever that is) 500 people died on a bus. Damn. Awful…now onto other news. We need a better sense of what we want people to DO with the news we create, whether it’s local, national, or international. In my opinion.
Randy
Several years ago, I was doing some family history research at the Minnesota Historical Society, and going through the Late 1800s, Early 1900s newspaper archives, focusing on a few small rural towns that my ancestors lived in. It seemed each county, no matter how sparsely populated, had at least two, usually three newspapers to choose from. One for the Germans, one for the “English,” and maybe one for the Norwegians, sometimes in that language. The front pages had similar stories, but the back pages were all specific to whatever that group was interested in–who was visiting who, the church news, births, obituaries, etc. Nowadays the split (in interest) might be more along age group than ethnic group, but niche news worked back then too.

I’d love to see our local paper drop their irrelevant national/international coverage and really cover what is happening in this city. W/ regard to multimedia — I keep waiting for the local TV stations to figure that out and take the legs out from under the paper but it hasn’t happened yet…