Leaderboard - by Patrick Thornton on Tuesday, December 23, 2008 13:45 - 2 Comments
Leaderboard for week of 12-22-08: The best of the best
We thought we’d end this year with some of this year’s pace setters in the world of beat blogging.
These are some of best beat bloggers out there, and these people are constantly trying new ways to innovate. We do try to present a diversity of beat reporters on this blog, but on any given week, any one of these beat bloggers could be on the Leaderboard. Every week they are pushing the practice.
If you’re a journalist and you want to learn how to harness social media and other Web tools better, I strongly recommend you follow these beat bloggers every week.
DISD blog | The Dallas Morning News
- This award goes to both Kent Fischer and Tawnell Hobbs. They have produced one of the best beat blogs around.
- Who said that people don’t want to read about topics like education? The DISD blog is on track for more than 1,500,000 page views in its first year. That easily surpassed expectations. Just think of the page views that this blog could get if Fischer is able to build that blog on steroids that he is planning.
- Keep in mind that both Fischer and Hobbs also write for the print edition. This is a pretty impressive start for these two reporters, especially since their beat isn’t the easiest to get page views with.
- Perhaps the greatest success of the DISD blog is how active the community is around it. It has really spurred conversation and given people almost a public town hall where they can discuss the Dallas school district.
- You know how you surpass expectations? You provide in-depth coverage, including live blogging big events. You also provide a fantastic place for people to express themselves. And finally, you provide a community where people want to help you out.
- When you do that, your community can help you uncover big stories. They can also act as a truth squad by fact checking what public figures say.
- People will be more likely to be active in your community if you acknowledge when they write something smart. That’s why Fischer started hoisting comments.
Eric Berger | The Houston Chronicle
- The SciGuy is one of the most innovative beat reporters around. Some of the things he does aren’t exactly social media or Web related per se, but they rock nonetheless. He is the master at building a community.
- No, technically conducting random drawings for science books does not count as beat blogging, but it is one hell of a way to build a community and build user loyalty.
- Berger is sent many science books over the course of a year for review purposes. He thought it would be a good idea to conduct a random drawing for the five best books he received this year.
- Want to enter the drawing? All you have to do is leave a comment on his post about the book. So, not only is Berger finding a good way to recycle these books, but he also managed to get people talking about science topics. Check out all the wonderful comments left on that post.
- Plus, these posts might be a way to get people who have never commented before to start commenting. Why not do something like this?
- Berger does other innovative things, like asking his readers to be his assignment editor.
- Berger also understands that his users know more than he does.
Monica Guzman | Seattle Post-Intelligencer
- Want to know how to get a conversation started? Just follow what Guzman does. Her job is centered around getting people talking.
- One of Guzman’s core jobs is to analyze posts to cultivate conservations. She reads what her colleagues write and tries to find interesting jumping off points for discussion.
- For Guzman, cultivating conversations is a great way to build a community. Ultimately, building a community is at the core of beat blogging.
- We often call beat blogging a sort of Rolodex 2.0. It greatly expands the number of available sources that a beat reporter has access to. But the only way to meaningfully expand that network of sources is to cultivate a community.
- Guzman is also one of the most active beat bloggers on Twitter.
Jon Ortiz | The Sacramento Bee
- Ortiz has only been beat blogging for about six months, but he has easily been one of the most innovative and adventurous around. Perhaps because he is new to blogging he is more willing to take risks and try new things.
- Whatever the reason, The State Worker blog is a most follow. He has developed several distinct features that help break up the flow of his blog.
- His “Blog back” feature is something every beat blogger should copy.
- Ortiz has launched another new feature recently. This one he calls “From the notebook.” This feature is extra tidbits of information that don’t make it into columns or stories that Ortiz writes.
- This is another one of those features that Ortiz created that doesn’t take a lot of time, but it provides his users with something of value.
- Ortiz launched his blog early so he could cover the budget crisis in California as it broke. It turned out to be a momentous decision for Ortiz. Timing can have a big impact on the success of a blog.
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2 Comments
Anthony Salveggi
OMNT Links of the Week #8 | Old Media, New Tricks
[...] to learn how to blog your beat well? Patrick Thornton of Beatblogging suggests you follow these folks. //OBSTART:do_NOT_remove_this_comment var [...]

Thank you, Patrick, for letting journalists like me know how others are succeeding as reporters in the digital realm. This is an eye-opening, concise resource, and one I will continue to follow.