Last week, I wrote about hoisting comments, and how it can be a community building tool.

Kent Fischer, one of the beat bloggers who had already hoisted comments, has launched a new weekly feature, "Comment of the Week," dedicated to the best comment of the previous week:

We’re starting a new Monday feature today where we’ll honor, with extra
special attention, the *best* reader-written comment we received from
the previous week. Call it the Golden COW Award, short for the Comment
of the Week.

This is a great, little, easy weekly feature that can help make users feel more connected to a blog (or a news site). Users often leave insightful comments. When hoisted, they can be another conversation starter.