Lessons from Reporters - by David Cohn on Monday, June 2, 2008 11:18 - 3 Comments
Interview – Beth Kanter: Learning from the Nonprofit World
Learning to beat blog is really about learning how to do online organizing. That is not unique to journalism. It’s a skill/mind set that nonprofits, politicians, individuals and all sorts of industries need to learn.
One great teacher is Beth Kanter. She is fantastic at explaining the basics of how one should start to approach online organizing and social media. Below she explains the "cute dog theory."
Kan
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3 Comments
It’s nice seeing Beth up close and personal. She mentioned Groundswell, which I’m glad I have on order from Amazon. My personal advice for organizations getting into social media: Forget the control paradigm, and instead take on the risks vs. rewards perspectives.
Beth’s Cute Dog Theory wiki is at http://cutedogtheory.wikispaces.com/
Dave,
I’m impressed! You’re fast! I’m still suffering from jet lag – and have yet to finish all my videos!
BTW, we’re experimenting with FriendFeed and set up a NpTech Room – and doing an exercise in resource/knowledge sharing. Come join us!~
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Great interview, Dave! Thanks so much for speaking with Beth Kanter! She gave some really helpful information – going to share it within our comm. department here at CFCA.