Social Media vs Email: Which Is A Better Marketing And Communication Channel?
Email can be definitely used to engage, ask and get valuable feedback on a one-to-one basis. Email is great for real conversations and can be much more powerful than social media in involving intimately someone else into looking at something. Popular social media destinations tend to be relatively superficial. If you want to engage in a real exchange email may be again your very best social media tool.
Social media seems to have other stronger traits, including a greater ability to monitor discussion on social communities and networks for key conversations, keywords and topics as well as to identify top concerns relevant to what the company is promoting or trying to sell.
The idea that social media is a better tool to develop one on one relationships with other people is true only to a certain degree. You can develop really powerful one on one relationships via email as well.
