10. It is fast, easy and cheap to launch a community site. I had this idea about noon and the site was up and running with its first members joining starting at 2pm that afternoon. The first thing I did was check GoDaddy to see if I could get the domain ObamaCycle.com. It was available so I plunked down $9.99 to buy that. Next, I surfed over to Ning and set up a new community, which cost me the grand sum of nothing and took about 10 minutes.
9. The community is your best source of product features.
8. The community is your best PR agency.
7. Members fall into three categories.
6. Press has a natural progression.
5. Online press coverage is better than offline
3. The name is important.
2. Features don’t really matter.
1. You can get real work out of community members
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