Enabling Peer Collaboration Using Social Networks
A friend from the UK writes to ask me how she might help her somewhat traditional trade association see the value of using a social networking application to facilitate communications between association members, and maybe also as a way to encourage new members to participate. Trade associations are a perfect type of organization to employ social networking tools to encourage conversations and build digital relationships. Here are some potential next steps.
Keep the Technology Part Simple
To that end, I recommend a simple but functional platform like Ning, or if it has to be managed inside the firewall, maybe something like Clearspace or Mzinga.
Build It Out A Bit
Starting with a big empty platform is scary.
Make a Screencast
Assist with Sign Ups and 10 Minute Trainings
Drive Some Marketing Attention Towards the New Platform
It’s About the People
The secret about tech is that it’s always about the people.
