Uncategorized - by Patrick Thornton on Monday, March 3, 2008 19:41 - View Comments

Participation is Journalism?

As noted below, a credo of the ClueTrain Manifesto – “participation is marketing.”

Does that translate over to reporting?
clipped from www.briansolis.com


Gary Vaynerchuk Puts the Social in Social Media

Gary is the epitome of the ClueTrain Manifesto credo, “participation is marketing.”

His shows “humanize” the once faceless wine industry and demonstrate not only the potential for social media, but how engaging with people as a person and not a marketer, help spark action, conversations, and build global micro-communities and priceless relationships along the way. At least 60,000 people watch him everyday.

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About BeatBlogging.org

BeatBlogging.org was a grant-funded journalism project that studied how journalists used social media and other Web tools to improve beat reporting. It ran for about two years, ending in the fall of 2009.

New content is occasionally produced here by the this project's former editor Patrick Thornton. The site is still up and will remain so because many journalists and professors still use and link to the content. BeatBlogging.org offers a fascinating glimpse into the former stages of journalism and social media. Today it's expected that journalists and journalism organization use social media, but just a few years ago that wasn't the case.

About the Author of this post
Patrick Thornton is the editor and lead writer of BeatBlogging.Org. He is @pwthornton on Twitter.