Analysis, Tools of the Trade - by Patrick Thornton on Monday, February 11, 2008 21:15 - View Comments

Running a Pilot Before Going Completely Open

Watch the video below and replace the word "organization" with beat. "The first step on the road to growing wiki use in your ‘beat’ is running a pilot.

As noted below: "His advice could be applied to any social media tool."

A successful beat blog with a network of sources could expand into a successful open network. 

clipped from beth.typepad.com

Social Media: Start With A Proof of Concept Pilot

Stewart Mader of WikiPatterns is running a series 21 Days to Wiki Adoption, a series of video blog posts.  I was really struck with his episode 4 about "Running a Pilot"  His advice could be applied to any social media tool.  The benefit of a pilot lets you help users get comfortable, develop the show me proof, and work out kinks.  He advices including a cross section of users, not just early adopters.   This series is based on his recent book, WikiPatterns, which is a must-have if you’re considering a wiki project.

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About BeatBlogging.org

BeatBlogging.org was a grant-funded journalism project that studied how journalists used social media and other Web tools to improve beat reporting. It ran for about two years, ending in the fall of 2009.

New content is occasionally produced here by the this project's former editor Patrick Thornton. The site is still up and will remain so because many journalists and professors still use and link to the content. BeatBlogging.org offers a fascinating glimpse into the former stages of journalism and social media. Today it's expected that journalists and journalism organization use social media, but just a few years ago that wasn't the case.

About the Author of this post
Patrick Thornton is the editor and lead writer of BeatBlogging.Org. He is @pwthornton on Twitter.