Pharmalot Starts To Tweet

Their first Tweet is a call to action: Should Pfizer Dump Dr. Jarvik? Tell Us

The related blog post has 34 comments.

At this point it’s safe to say that Twitter has played little role in getting any of those comments: The Pharmalot Twitter is only following 14 people and all are fellow journalists.

But Ed Silverman has the right idea – that’s a good way to use Twitter. Next he needs to find out if people in the Pharma industry are also using Twitter and start reaching out to them.

UPDATE

In a blog post today

Question: Should Pfizer Get Rid of Dr. Jarvik?

Yes – 218 votes, or 69 percent;
No -    98 votes, or 31 percent.

Number of respondents – 316

Ed is creating a live social network of 316 people. By the act of letting others know where they fit in – they are getting a sense of who the others are. This is just one small step in that direction – obviously the 316 respondents are strangers to each other still, but one can see how continuing to do quick hits like this bring value to the reader and create a sense of community.