Social Networking News - by Patrick Thornton on Sunday, February 10, 2008 18:08 - View Comments

The Media Is Social

FastCompany moves to Drupal and turns their site into a social space. It’s not a full social networking site ala Facebook – but as Edward Sussman notes – it doesn’t have to be.
clipped from www.fastcompany.com

We think our site will help change how traditional media websites think about online community. It shouldn’t be bolted-on to the main website as a side show. And it’s not something only pure-play start ups can do well. In fact, media websites can leverage their editorial staff to develop a deeply engaging conversation with and amongst their community. It’s a model the pure plays can’t even compete with.

Community should be at the core of all media sites. From now on, we’ll see that social media doesn’t need to be separate from traditional media. The Media is Social.

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BeatBlogging.org was a grant-funded journalism project that studied how journalists used social media and other Web tools to improve beat reporting. It ran for about two years, ending in the fall of 2009.

New content is occasionally produced here by the this project's former editor Patrick Thornton. The site is still up and will remain so because many journalists and professors still use and link to the content. BeatBlogging.org offers a fascinating glimpse into the former stages of journalism and social media. Today it's expected that journalists and journalism organization use social media, but just a few years ago that wasn't the case.

About the Author of this post
Patrick Thornton is the editor and lead writer of BeatBlogging.Org. He is @pwthornton on Twitter.