clipped from www.fastcompany.com

We think our site will help change how traditional media websites think about online community. It shouldn’t be bolted-on to the main website as a side show. And it’s not something only pure-play start ups can do well. In fact, media websites can leverage their editorial staff to develop a deeply engaging conversation with and amongst their community. It’s a model the pure plays can’t even compete with.

Community should be at the core of all media sites. From now on, we’ll see that social media doesn’t need to be separate from traditional media. The Media is Social.