Analysis, Lessons from Reporters, Tools of the Trade - by David Cohn on Thursday, February 7, 2008 6:48 - 1 Comment
Chating Live With Your Sources – A Beat Blogging Strategy
On Super Tuesday I was glued to CNN and watching my Twitter stream of friends (even getting some of my responses blogged about ie: they were beat blogging in broad terms).
Okay: let’s check it out.
Josh was using a tool called CoverItLive, something I had heard of, but never seen in action. Within minutes I could see the value of CoverItLive for any beat blogger with an open network. This is instant feedback – and if you are covering the Superbowl, Super Tuesday or any concrete event with a fixed time line, why not open the floodgates and turn your site into the center of conversation.
I signed up at CoverItLive and had a test chat up and running in minutes – literally minutes.
What if you have/want a closed network?
A very valid concern – especially for some of our beat bloggers who expressed time and again, the need for anonymity or closed conversations.
I decided to send that question on to CoverItLive and received an answer directly from the top: Keith McSpurren the President of CoverItLive.
Thanks for your question. Think you’re watching Josh right now in techpresident…
There are a number of ways to achieve a private live blog.
The best way/easest way would be to put the Viewer Window behind a password protected page on your blog (financial analysts do this for earnings call coverage for their clients only);
A second way would be to launch it and NOT even
post it but then use the application to send out email invites to who you
wanted…a link would be in there for them to go to it (this leaves you with
kind of a ‘floating’ Viewer Window as it is not attached to your
blog…a bit weird, but no one can get to it without the link in the email.
We’ve designed the product to be open and pretty
passive for readers (no username/passwords required). We expect that most
people wanting to have private content areas already have unique
username/password things so we just stay out of that and tell people to shove
us in behind.
Again: The obvious use for CoverItLive is in open networks during events that would be important to everyone who lives/breathes the beat. But I could also imagine CoverItLive being used to organize debates between specific sources, candid conversations between a variety of sources or even daily chats.
Imagine a blogger who, every day, starts their day off with a chat. From 10-11, come here to talk about X.
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