Tools of the Trade - by Patrick Thornton on Monday, February 4, 2008 16:37 - View Comments

Mastering the Art of News Letters

The pitch letter is just the first email you send out to your sources. But beat bloggers will need to send out the occasional email to touch basis with their sources. Online organizers have the email news letter down to a science. We can learn from that.

clipped from www.marketingsherpa.com

How to Design Your Newsletters – 5 New Action Charts

SUMMARY: How many “action items” should you include in your email newsletter? What’s more important in crafting an email: the content itself or the device your recipients will use to view the email?

Chart #1. Top Factors to Get Subscriber Attention

What gets a subscriber’s attention most? What produces opens, clicks, forwards and conversions?

Chart #2. Number of Action Items to Include in an Email

Chart #5. Time-to-Act Values

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About BeatBlogging.org

BeatBlogging.org was a grant-funded journalism project that studied how journalists used social media and other Web tools to improve beat reporting. It ran for about two years, ending in the fall of 2009.

New content is occasionally produced here by the this project's former editor Patrick Thornton. The site is still up and will remain so because many journalists and professors still use and link to the content. BeatBlogging.org offers a fascinating glimpse into the former stages of journalism and social media. Today it's expected that journalists and journalism organization use social media, but just a few years ago that wasn't the case.

About the Author of this post

Patrick Thornton is the editor and lead writer of BeatBlogging.Org. He is @pwthornton on Twitter.