Tools of the Trade - by Patrick Thornton on Monday, February 4, 2008 16:37 - 0 Comments

Mastering the Art of News Letters

The pitch letter is just the first email you send out to your sources. But beat bloggers will need to send out the occasional email to touch basis with their sources. Online organizers have the email news letter down to a science. We can learn from that.

How to Design Your Newsletters – 5 New Action Charts


SUMMARY: How many “action items” should you include in your email newsletter? What’s more important in crafting an email: the content itself or the device your recipients will use to view the email?

Chart #1. Top Factors to Get Subscriber Attention

MarketingSherpa.com

What gets a subscriber’s attention most? What produces opens, clicks, forwards and conversions?

Chart #2. Number of Action Items to Include in an Email

MarketingSherpa.com

Chart #5. Time-to-Act Values

MarketingSherpa.com
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About the Author
Patrick Thornton is the editor and lead writer of BeatBlogging.Org. He is @jiconoclast on Twitter.
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