Tools of the Trade - by Patrick Thornton on Thursday, January 31, 2008 14:30 - View Comments

Using A WordPress Blog To Host Your Conversation

In the past we noted that a Facebook group isn’t really the best tool for a long-term group conversation. They tend to die-off after a little bit of time. But, if you have an event, with a date attached to it, Facebook seems to work wonders: It’s quick, easy and free.

WordPress has also entered into that space. The new theme (described below by Reportr.net) looks like it could be set up in a snap and could organize conversation around breaking news: The Souther California fires, Virginia Tech, Katrina. I don’t wish for any of these to happen again, but I’ve always said if they do, journalists should have a “community in the box” content management system that will allow them to be a conduit for others to speak through.
clipped from reportr.net

The team at WordPress itself have now released a new theme dubbed Prologue, which they liken to a group Twitter.
Screenshot of Prologue

Screenshot of Prologue

What’s interesting about this theme is that it allows contributors to post directly on the blog homepage, with the front page displaying a stream of recent updates.

This is the ideal format for a breaking news site, with reporters adding the latest details as they come in. Any news outlet could set up such a site around a specific event within minutes on WordPress.com.

Or a newsroom could set one up to tell the audience about the news stories and features they are working on.

Prologue is full of intriguing possibilities and it is impressive how a different theme can offer such a different experience.

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    Any news outlet could set up such a site around a specific event within minutes on WordPress.com.

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BeatBlogging.org was a grant-funded journalism project that studied how journalists used social media and other Web tools to improve beat reporting. It ran for about two years, ending in the fall of 2009.

New content is occasionally produced here by the this project's former editor Patrick Thornton. The site is still up and will remain so because many journalists and professors still use and link to the content. BeatBlogging.org offers a fascinating glimpse into the former stages of journalism and social media. Today it's expected that journalists and journalism organization use social media, but just a few years ago that wasn't the case.

About the Author of this post
Patrick Thornton is the editor and lead writer of BeatBlogging.Org. He is @pwthornton on Twitter.